A product-led go-to-market GTM strategy requires a complete alignment of product, marketing, sales, and customer success teams in an organization. These teams have to adjust their playbooks to successfully deliver personalized customer experiences based on in-product behavior and usage patterns. A product-led approach changes the focus of what and how Software-as-a-Service SaaS companies measure success and effectiveness.
Data, Engagement, and Experimentation. A product-led go-to-market GTM strategy is the most effective way for Software-as-a-Service SaaS companies to deliver the personalized customer experiences that are essential for long-term growth and success. Delivering these experiences hinges on the ability to assemble and manage a degree view of customer data, and engage in real time and consistently on all channels. It also requires the ability to experiment at scale so the company can accelerate how it learns and adapts to customer needs.
Today the Software-as-a-Service SaaS business model is par for the course. Delivering a personalized customer experience is critical for SaaS company survival, and the transition to a product-led go-to-market GTM gives organizations the best chance to succeed.
Those SaaS companies that understand what customers are trying to achieve, how they buy, and what experience they want from the product will transform to become truly customer focused, truly experience driven, and truly product led. Writing a book has proven to be a daunting challenge of research, writing, revisions, and updates.
We have referenced more than 90 articles, books, and research items in the book, based on more than articles, books, interviews and other content that we read and analyzed over several months. We would like to thank everyone who contributed to this wealth of publicly available knowledge. We also say thank you to everyone who was in some way involved in creating this book. Especially, we would like to thank our small but very dynamic team at Aptrinsic. We are sharing this book free of charge.
If you find it helpful, please share on Facebook, Linkedin, Twitter, Quora, Reddit and other platforms of your choice. We hope you will share this book with your team and share your own stories about what you have learned. We will add them to the next version of this book.
PXM for Dummies
We encourage you to call upon this book to spark your own discussions and inspire your own blog posts and other content. Please just remember to reference our work. We are also starting a discussion on how to personalize product experiences with a product-led go-to-market strategy. Please tweet your questions to aptrinsic and leave comments on Medium. Keep it SaaSy.
The 6XP Framework Behind the Philosophy of Curation in Product Design.
Thank you for reading our book. Now go forth and master the product experience! This book was inspired by many books, including these:. Beckwith, Harry. New York: Grand Central, Blank, Steve. Cork: BookBaby, Bradley, Stephen P. Boston, Mass: Harvard Business School, Drucker, Peter Ferdinand. London: Routledge, Jiwa, Bernadette.
Charleston, SC: Story of Telling, Bernadette Jiwa. Kooij, Jacco van der, and Fernando Pizarro. Winning by Design, Jacco van der Kooij.
Product Experience Form - Boston Scientific
Levitt, Theodore. Marketing Imagination. Moore, Geoffrey. New York: HarperCollins, Olsen, Dan. Dan Olsen. Ramadan, Al, et al. Harper Business, All on one easy-to-use platform.
Six Principles for Shipping Great Experiences: The 6XP Framework
Take user feedback at every stage of the product lifecycle and build it into the product to drive revenue, usage and loyalty. Find patterns in your data and identify which product features drive willingness to pay, repeat purchase and many more. Stats iQ automatically chooses the right statistical test, relates dozens of variables and returns the results in plain language so you know where to focus your resources.
- Product Experience | ScienceDirect.
- Learn everything you need to know about Product Experience Management.
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Make sense of unstructured data by automatically surfacing trends, topics and sentiments from open text feedback in your user testing with Text iQ. Build the perfect product and pricing model with conjoint analysis that takes just minutes, not weeks. Simply choose your features and use the intuitive simulator to model real-world tradeoff decisions customers make every day.
Shorten the development cycle by getting real-time feedback from stakeholders and users in the moment and share insights instantly and effortlessly across the organization. View all customers.
View their story. Schifferstein and Paul Hekkert.
The Productsup Blog
Browse book content About the book Search in this book. Browse content Table of contents. Description Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. Key Features Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field.
Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field. Details ISBN All rights reserved.